make: prefix errors and such with the right command name

*** 1870,1887 ****
                  }
                  pattern = message;
          }
  
          (void) fflush(stdout);
!         (void) fprintf(stderr, gettext("make: Fatal error in reader: "));
          (void) vfprintf(stderr, pattern, args);
          (void) fprintf(stderr, "\n");
          va_end(args);
  
          if (temp_file_name != NULL) {
                  (void) fprintf(stderr,
!                                gettext("make: Temp-file %s not removed\n"),
                                 temp_file_name->string_mb);
                  temp_file_name = NULL;
          }
  
          if (report_pwd) {
--- 1870,1889 ----
                  }
                  pattern = message;
          }
  
          (void) fflush(stdout);
!         (void) fprintf(stderr, gettext("%s: Fatal error in reader: "),
!             getprogname());
          (void) vfprintf(stderr, pattern, args);
          (void) fprintf(stderr, "\n");
          va_end(args);
  
          if (temp_file_name != NULL) {
                  (void) fprintf(stderr,
!                                gettext("%s: Temp-file %s not removed\n"),
!                                getprogname(),
                                 temp_file_name->string_mb);
                  temp_file_name = NULL;
          }
  
          if (report_pwd) {